(beyond the big data buzz)
Some companies struggle to apply data & analysis to
speed customer acquisition, grow existing customer spend,
or retain valuable customers.
We lead clients to apply data that drives company growth.
Our ebook is free for a limited time!
Big Data for Small (and Mid-Sized) Business
A Practical Starter Guide for Growing Business with Data
Every business can benefit in ways large and small by applying data to inform their business decisions.
Often, introducing data-driven intelligence to guide and grow a business can seem daunting.
Fear not. For companies interested in introducing that data-driven discipline, this book will get you started.
Available soon on Amazon.com!
make data work for you
If you’re like most businesses, you waste too much time washing & waxing data.
You dream of zero-touch, automated data management.
We’re here to make dreams come true.
We will eliminate the time wasted handling files, APIs, and data.
You are freed to focus on acquiring, keeping,
and growing customers & revenue.
Or contemplate your navel.
(All better ways to spend precious time.)
… I have turned to Marina and Hampstead Solutions repeatedly over the years for guidance through varying client and business challenges. Whether developing customer intelligence that significantly improved our ability to sell, or rationalizing process that fixed customer service and squeezed out waste, she is committed to achieving our business goals. I rely on her counsel and commitment to forge solutions to both our business challenges and our growth opportunities.”
—Technical Marketing Agency Client
What has remained consistent through numerous engagements is that Hampstead offers thoughtful, comprehensive insights and guidance. They are not selling the easy, ineffective answer. Instead, they understand the particulars of this business, and conceive strategies and workplans that meet this company’s objectives. They are clearly committed to clients’ success.”
In a recent interview with Matthew Fox, he asked if I’d ever witnessed a situation where customer data was used in an invasive manner. My response was bigger than the answer I provided. We all hear about Big Data. Data is collected from digital interactions and increasingly, with the Internet…Read More
Data is the rich foundation for customer intelligence. So much can be learned and applied to speed acquisition of the right customers, grow them to full potential, and retain valuable existing customers. All too often though, companies spend their time exactly where they shouldn’t. Rather than applying results from reporting…Read More
There are great expectations for the valuable applications that artificial intelligence (AI) could have in attracting, acquiring, and growing customers. We should be excited: the potential for recognizing customers’ true interest real-time and then immediately engaging them through relevant experiences is extremely compelling. However, we should be realistic about what…Read More
“If it moves, it’s measured!” That was the directive from the CEO of an insurance company I worked with years ago. They were changing their business model from agents who sold solely on price. My client’s offering was commoditized, and their margins were squeezed in the unintended race to the…Read More
Companies know that it is far more profitable and far less costly to sell to existing customers than it is to acquire new ones. To realize this benefit, customer attrition must be controlled. There are five common points across the customer lifecycle where companies are at risk of losing customers.…Read More
We should talk first.