(not just grab a transaction)
Now, with information as table stakes, companies’ only source of competitive advantage is customer intelligence
across every division
Aligning processes to
& reduce costs
And Do More With Less.
Hampstead Solutions℠ Fuses
Customer Intelligence, Process Efficiency, & Financial Impact.
Our services bring together the necessary data-driven insights to know the customer across ongoing activity, and process definition to serve them efficiently.
Increase revenue from optimized relationships (not just random transactions), and reduce costs from improved process alignment.
Know your customers. Increase revenue.
Align to serve them efficiently. Control costs.
… I have turned to Marina and Hampstead Solutions repeatedly over the years for guidance through varying client and business challenges. Whether developing customer intelligence that significantly improved our ability to sell, or rationalizing process that fixed customer service and squeezed out waste, she is committed to achieving our business goals. I rely on her counsel and commitment to forge solutions to both our business challenges and our growth opportunities.”
—Technical Marketing Agency Client
What has remained consistent through numerous engagements is that Hampstead offers thoughtful, comprehensive insights and guidance. They are not selling the easy, ineffective answer. Instead, they understand the particulars of this business, and conceive strategies and workplans that meet this company’s objectives. They are clearly committed to clients’ success.”
In a recent study, Forrester projected that $2.9 billion of budget will be moved from digital ads in the next year. The report notes: "Display advertising never worked like we pretended… CMOs know this already, but nobody wants to talk about it." With $2.9 billion on the table, it’s worth…Read More
Forrester offered a splashy prediction recently: The End of Advertising! The more significant statement followed the comma: the “beginning” of customer relationships. Not to split hairs here, but there was a time when companies routinely engaged in CRM (Customer Relationship Management) as a robust customer-centric business practice. That was before…Read More
Optimizing Customer Relationships: Fusing Customer Intelligence, Process Efficiency, and Financial Impact
At one time, there was a popular marketing practice based on personas. The approach defined simple customer segmentation by demographic descriptors, and then targeted like groups with tailored messages. Full disclosure: I was never a believer. The underlying assumption that every “Professional Urbanite” shared the same interests, values, and spending…Read More
“Everything comes back to Big Data.” This was a network security consultant’s conclusion. He was telling me about an international retailer’s data breach. The retailer had warnings that a breach was imminent. However, those warnings were lost among the millions of ultimately benign but undifferentiated notices of possible attack. What…Read More
I spoke with a CMO recently who claimed that he and his team were experts at the new way technology is marketed. I was taken aback by the assertion. It’s not that I doubted him. But what matters is how prospects are buying. We necessarily must market to their needs…Read More
We should talk first.