by Marina Erulkar | May 5, 2024 | Company Growth, Revenue Growth, Scale Your Business, Small Business, Start-up, Strategy
In the fast-paced world of innovation and entrepreneurship, having a big idea is merely the first step on the journey to success. Today, more than ever, it’s not just about having an innovative concept; it’s about possessing the strategic and tactical...
by Marina Erulkar | Mar 6, 2024 | Company Growth, Revenue Growth, Scale Your Business, Small Business, Start-up, Strategy
In the world of business, the adage “You get what you get, and you don’t get upset” may sound like sage advice for preschoolers navigating snack time, but when applied to companies heavily reliant on referrals, it becomes a risky proposition. Companies...
by Marina Erulkar | Jan 1, 2024 | Company Growth, Revenue Growth, Scale Your Business, Small Business, Start-up, Strategy
Lately, I’ve been fielding inquiries about whether my strategies prioritize profitability. The answer is a resounding yes. Every recommendation I make takes into account costs and profits, aligning with my clients’ overarching goal of growth and...
by Marina Erulkar | Dec 1, 2018 | Cost Efficiency, Revenue Growth, Scale Your Business
Companies often select solutions to solve a problem, or streamline operations, or unburden team members. If these solutions aren’t chosen with a full understanding of the problem(s)—and often the root cause(s)—companies can find themselves with point solutions. Point...
by Marina Erulkar | Nov 2, 2017 | Analytics, Big Data, Customer Analytics, Customer Relationship, Scale Your Business, Small Business, Strategy
“If it moves, it’s measured!” That was the directive from the CEO of an insurance company I worked with years ago. They were changing their business model from agents who sold solely on price. My client’s offering was commoditized, and their margins were squeezed in...