by Marina Erulkar | May 5, 2024 | Company Growth, Revenue Growth, Scale Your Business, Small Business, Start-up, Strategy
In the fast-paced world of innovation and entrepreneurship, having a big idea is merely the first step on the journey to success. Today, more than ever, it’s not just about having an innovative concept; it’s about possessing the strategic and tactical...
by Marina Erulkar | Mar 6, 2024 | Company Growth, Revenue Growth, Scale Your Business, Small Business, Start-up, Strategy
In the world of business, the adage “You get what you get, and you don’t get upset” may sound like sage advice for preschoolers navigating snack time, but when applied to companies heavily reliant on referrals, it becomes a risky proposition. Companies...
by Marina Erulkar | Jan 1, 2024 | Company Growth, Revenue Growth, Scale Your Business, Small Business, Start-up, Strategy
Lately, I’ve been fielding inquiries about whether my strategies prioritize profitability. The answer is a resounding yes. Every recommendation I make takes into account costs and profits, aligning with my clients’ overarching goal of growth and...
by Marina Erulkar | Nov 2, 2017 | Analytics, Big Data, Customer Analytics, Customer Relationship, Scale Your Business, Small Business, Strategy
“If it moves, it’s measured!” That was the directive from the CEO of an insurance company I worked with years ago. They were changing their business model from agents who sold solely on price. My client’s offering was commoditized, and their margins were squeezed in...
by Marina Erulkar | Aug 1, 2016 | Analytics, Customer Analytics, Customer Intelligence, Small Business
I had a great conversation with Barry Moltz for Business Insanity Talk Radio, a show on Chicago radio station WIND. Check out our interview to hear about the advantage that small businesses can create when they effectively harness the power of their data. We are...
by Marina Erulkar | Jul 4, 2016 | Critical Thinking, Customer Analytics, Increase Revenue, Small Business
I so enjoyed my interview with Carol Roth for Entrepreneur.com. Small businesses are in an enviable position to create competitive advantage from the data they generate. Most importantly, small businesses can respond nimbly to capture the newly-recognized...