by Marina Erulkar | Feb 3, 2018 | Analytics, Big Data, Critical Thinking, Customer Experience, Customer Relationship, Strategy
In a recent interview, I was asked if I’d ever witnessed a situation where customer data was used in an invasive manner. My response was bigger than the answer I provided. We all hear about Big Data. Data is collected from digital interactions and increasingly, with...
by Marina Erulkar | Jan 3, 2018 | Analytics, Artificial Intelligence, Big Data, Critical Thinking, Data Analytics
There are great expectations for the valuable applications that artificial intelligence (AI) could have in attracting, acquiring, and growing customers. We should be excited: the potential for recognizing customers’ true interest real-time and then immediately...
by Marina Erulkar | Oct 3, 2017 | Customer Attrition, Customer Optimization, Customer Relationship, Strategy
Companies know that it is far more profitable and far less costly to sell to existing customers than it is to acquire new ones. To realize this benefit, customer attrition must be controlled. There are five common points across the customer lifecycle where companies...
