by Marina Erulkar | Jun 2, 2018 | Customer Acquisition, Customer Intelligence, Customer Relationship, Customer Retention, Customer Segmentation, Increase Revenue, Strategy
Customer acquisition is important because, of course, new customers increase revenue. Customer acquisition is also typically the most expensive of the customer lifecycle phases. This crucial phase is about more than grabbing that first transaction. The true objective...
by Marina Erulkar | Feb 3, 2018 | Analytics, Big Data, Critical Thinking, Customer Experience, Customer Relationship, Strategy
In a recent interview, I was asked if I’d ever witnessed a situation where customer data was used in an invasive manner. My response was bigger than the answer I provided. We all hear about Big Data. Data is collected from digital interactions and increasingly, with...
by Marina Erulkar | Jan 3, 2018 | Analytics, Artificial Intelligence, Big Data, Critical Thinking, Data Analytics
There are great expectations for the valuable applications that artificial intelligence (AI) could have in attracting, acquiring, and growing customers. We should be excited: the potential for recognizing customers’ true interest real-time and then immediately...
by Marina Erulkar | Nov 2, 2017 | Analytics, Big Data, Customer Analytics, Customer Relationship, Scale Your Business, Small Business, Strategy
“If it moves, it’s measured!” That was the directive from the CEO of an insurance company I worked with years ago. They were changing their business model from agents who sold solely on price. My client’s offering was commoditized, and their margins were squeezed in...
by Marina Erulkar | Jul 2, 2017 | Customer Intelligence, Customer Optimization, Customer Relationship
In a recent study, Forrester projected that $2.9 billion of budget will be moved from digital ads in the next year. The report notes: “Display advertising never worked like we pretended… CMOs know this already, but nobody wants to talk about it.” With $2.9...
