by Marina Erulkar | May 5, 2019 | Customer Acquisition, Onboarding, Revenue Acceleration, Revenue Growth
Companies rightly place importance on acquiring new customers. But when that focus is exclusively on the first sale, companies can miss the far more profitable opportunities that should follow from supportive customer onboarding. Customer onboarding is the valuable...
by Marina Erulkar | Aug 1, 2018 | Analytics, Big Data, Critical Thinking, Customer Journey, Customer Optimization
Data is not big, it is massive. It is generated from customer interactions, communications, and increasingly from IoT (the internet of things). Yet with data so common, confoundingly customers and their journeys are increasingly difficult to understand. Greater...
by Marina Erulkar | Jun 2, 2017 | Customer Intelligence, Customer Optimization, Customer Relationship, Customer Segmentation, Increase Revenue
Forrester offered a splashy prediction recently: The End of Advertising! The more significant statement followed the comma: the “beginning” of customer relationships. Not to split hairs here, but there was a time when companies routinely engaged in CRM (Customer...
