by Marina Erulkar | Jul 2, 2017 | Customer Intelligence, Customer Optimization, Customer Relationship
In a recent study, Forrester projected that $2.9 billion of budget will be moved from digital ads in the next year. The report notes: “Display advertising never worked like we pretended… CMOs know this already, but nobody wants to talk about it.” With $2.9...
by Marina Erulkar | Jun 2, 2017 | Customer Intelligence, Customer Optimization, Customer Relationship, Customer Segmentation, Increase Revenue
Forrester offered a splashy prediction recently: The End of Advertising! The more significant statement followed the comma: the “beginning” of customer relationships. Not to split hairs here, but there was a time when companies routinely engaged in CRM (Customer...
