by Marina Erulkar | May 5, 2019 | Customer Acquisition, Onboarding, Revenue Acceleration, Revenue Growth
Companies rightly place importance on acquiring new customers. But when that focus is exclusively on the first sale, companies can miss the far more profitable opportunities that should follow from supportive customer onboarding. Customer onboarding is the valuable...
by Marina Erulkar | Jan 1, 2018 | Analytics, Big Data, Critical Thinking, Customer Acquisition, Customer Growth, Customer Retention, Marketing Technology
Data is the rich foundation for customer intelligence. So much can be learned and applied to speed acquisition of the right customers, grow them to full potential, and retain valuable existing customers. All too often though, companies spend their time exactly where...
by Marina Erulkar | Sep 1, 2017 | Customer Experience, Customer Optimization, Customer Relationship, Strategy
Like any human, I am subject to dark thoughts. Here is the worst of mine: “I would be so happy if I never purchased anything ever again.” That darkness occurs whenever there is unnecessary, frustrating friction in my customer experience. I appreciate that so many...
by Marina Erulkar | Jun 2, 2017 | Customer Intelligence, Customer Optimization, Customer Relationship, Customer Segmentation, Increase Revenue
Forrester offered a splashy prediction recently: The End of Advertising! The more significant statement followed the comma: the “beginning” of customer relationships. Not to split hairs here, but there was a time when companies routinely engaged in CRM (Customer...
