by Marina Erulkar | Dec 1, 2018 | Cost Efficiency, Revenue Growth, Scale Your Business
Companies often select solutions to solve a problem, or streamline operations, or unburden team members. If these solutions aren’t chosen with a full understanding of the problem(s)—and often the root cause(s)—companies can find themselves with point solutions. Point...
by Marina Erulkar | Aug 1, 2018 | Analytics, Big Data, Critical Thinking, Customer Journey, Customer Optimization
Data is not big, it is massive. It is generated from customer interactions, communications, and increasingly from IoT (the internet of things). Yet with data so common, confoundingly customers and their journeys are increasingly difficult to understand. Greater...
