617.826.9056 (US) Info@HampsteadSolutions.com
Generate greater revenue from your existing teams.
Close the gap between Sales & marketing.

 

Purposefully. Confidently. Effectively.

 

From a methodology that ensures complementary, additive contribution throughout the customer Lifecycle.
There's MoreLet's Talk
Hampstead Sales and Marketing Alignment

There’s no silver bullet because

It’s a Complex Challenge.

Your groups are committed and have the right skills.

Still, leads are always a problem and quotas are routinely missed. You’re certain though that you’re losing prospects, customers, and revenue.

You’ve tried a few fixes, like seating the groups together, but any benefit didn’t last.

What you need is one united Sales & Marketing team that collaborates to drive prospects efficiently to their first purchase, and to those that follow.

You want sustainable growth.

Here’s how it works

Replacing Disunity with Profitable Cooperation.

The numerous causes of Sales & Marketing disunity can be rooted in the company’s business model, or its longevity, culture, communications, etc.

Any benefits from the tactical fixes don’t last because they don’t address the root causes.

That’s where I start.

Then, I draw Sales & marketing together around strategic goals, understanding, and operations. I work with the team to squeeze out waste, and ensure complementary, additive contribution throughout the marketing & sales cycle.

I also ensure that the teams can sustain their valuable cohesion for continued benefit to your company.

Hampstead Sales and Marketing Alignment
Hampstead Sales and Marketing Alignment

Sales & Marketing Fusion:

The Force that Drives Revenue Growth.

The newly collaborative Sales & Marketing teams increase conversion, close, and retention rates.

Because less time—and budget—is committed to redundant or wasted effort, focus and efficiency increases.

That increased efficiency speeds the sales cycle so clients realize greater revenue sooner.

And clients can sustain that growth, even in a challenging economic climate.

With their existing teams.

By uniting Sales & Marketing, clients realize increased efficiency, lower costs, and greater sustainable revenue.

Sales & Marketing Alignment

Hits the Bottom Line.

Average Annual
Revenue Growth*

20%

Reps Achieving
Sales Quota

75%

Increased Sales’
Conversion Rate

38%

Increased Customer
Retention Rate

36%

* Results for well-aligned teams.

For Greater Revenue from Existing Teams

Your free consultation will

A Case Study:

Busy was Not Productive.

Every member of my client’s Sales & Marketing groups was committed to success. They often worked long hours to generate leads and close sales.

But they worked in silos, so there were gaps in the customer journey. Their work was often redundant and contradictory.

Despite their efforts, they weren’t bringing in new customers, which inflated costs and drove down revenue.

New Perspective Sparked Productivity.

I first worked with the groups to determine the root causes of their disunity. And then I led the teams to resolve the drivers.

Next, I led the teams to build consensus around practical matters so that they shared objectives, customer understanding, and a process to direct prospects from awareness to a contract.

Through it, barriers came down and cooperation built up.

Two groups became one highly productive team.

The United Team Delivered a Top- and Bottom-Line Boost.

By aligning Sales & Marketing, their new efficiency and shared focus reduced the sales cycle, lowered costs, and increased revenue substantially.

Hampstead Sales and Marketing Alignment

Here’s More About

The Value Realized from Aligning Sales & Marketing

This information could be useful in conversations with your colleagues.
Or we could just talk now.

Profitable Team Alignment.

There’s more detail about the benefits of uniting Sales & Marketing teams to drive sustainable revenue growth. 

Fast Facts.

Here’s a summary of the upside from aligning Sales & Marketing teams. And the downside of misalignment.

 

 

Let's Talk Teaming.

To discuss the opportunities & challenges with your teams, let’s schedule a free 30-minute consultation. 

“Marina accomplished in three months
what a team from [big six firm]
couldn’t complete in three years.”

– Director, International Fortune 500 Company

“What has remained constant through numerous engagements is that Marina offers thoughtful, comprehensive insights and guidance. She is clearly committed to clients’ success.”

– CMO, SaaS Company

“Whether developing customer intelligence that significantly improved our ability to sell, or rationalizing process that fixed customer service and squeezed out waste, Marina is committed to achieving our business goals.”

– CMO, Tech Company

“I have turned to Marina and Hampstead Solutions repeatedly over the years for guidance through varying client and business challenges. I rely on her counsel and commitment to forge solutions to both our business challenges and our growth opportunities.”

– VP, Technical Consulting Company

“Marina set up a sustainable, automated procedure which has resulted in 30% growth this year so far. Personalized, customized solutions that provide measurable results. Thank you!”

– CEO, Direct-to-Consumer Company

“Without exception, every one of Marina’s recommendations was
precisely what we needed to do. “

– CMO, Mid-Sized SaaS Company

“After only two conversations with Marina, I had a new understanding of how to grow my business.”

– CEO, Consulting Company

Let’s Get Them Together.

US Phone: 617.826.9056

Info@HampsteadSolutions.com

Services

Quickly turn declining revenue into profitable growth.

I pinpoint and prioritize your opportunities to increase profitable revenue. I often find new revenue sources in the process.

Because I develop comprehensive strategy specific to your business, you’ll have confidence that it is your way to effectively drive profitable growth.

I get it: “comprehensive” sounds like a big commitment when there’s pressure to reverse the trend.

With my proprietary methodology, I devise strategies that get you through this quarter and to a future goal. Quickly.

 

Quickly Reach Steady Revenue Growth

With Optimized Revenue Growth℠, clients understand immediately where to focus and what to do to drive profitable growth quickly.

monetize your existing products & services

New Revenue Streams℠ determines new ways to amplify growth from your current products & services, smooth cash flow, and diversify your revenue.

Executive Team Planning & Alignment

Facilitated sessions unite executives to make the most of their combined strengths & contribute to company growth.

Sustainable Revenue from existing teams

Sales & Marketing Fusion℠ closes the gap between these vital teams to achieve and maintain annual revenue growth.