by Marina Erulkar | Feb 5, 2019 | Cost Efficiency, Customer Attrition, Revenue Growth
This week, I selected a new CRM system. Four hours into my onboarding, I closed my account. Poor experience caused early customer attrition. There is an often-unrecognized vulnerability when clients sign contracts or when customers are new: early attrition. The...
by Marina Erulkar | Oct 3, 2017 | Customer Attrition, Customer Optimization, Customer Relationship, Strategy
Companies know that it is far more profitable and far less costly to sell to existing customers than it is to acquire new ones. To realize this benefit, customer attrition must be controlled. There are five common points across the customer lifecycle where companies...
