by Marina Erulkar | May 3, 2020 | Customer Experience, Customer Intelligence, Customer Journey, Customer Mapping, Customer Optimization, Drive Revenue, Revenue Growth
To drive revenue growth, especially now, every company needs to understand how its customers interact, beginning with awareness, through repurchase, and when and where they may exit. If companies focus only on the milestones, they can’t effectively guide customers to...
by Marina Erulkar | Feb 3, 2018 | Analytics, Big Data, Critical Thinking, Customer Experience, Customer Relationship, Strategy
In a recent interview, I was asked if I’d ever witnessed a situation where customer data was used in an invasive manner. My response was bigger than the answer I provided. We all hear about Big Data. Data is collected from digital interactions and increasingly, with...
by Marina Erulkar | Sep 1, 2017 | Customer Experience, Customer Optimization, Customer Relationship, Strategy
Like any human, I am subject to dark thoughts. Here is the worst of mine: “I would be so happy if I never purchased anything ever again.” That darkness occurs whenever there is unnecessary, frustrating friction in my customer experience. I appreciate that so many...
