by Marina Erulkar | Oct 4, 2020 | Customer Growth, Customer Journey, Customer Relationship, Revenue Growth
Logistics companies play an increasingly important role in ensuring that their customers’ customers (we’ll call them “End Customers”) are satisfied. By expanding their view of logistics customers, logistics companies can secure and grow revenue, scale, and gain vital...
by Marina Erulkar | Jul 5, 2018 | Analytics, Customer Growth, Customer Intelligence, Increase Revenue, Strategy
Companies often experience explosive growth at their launch or with a new product. They address a big unmet need, and customers quickly recognize the value. It’s as if customers hold money in the air, clamoring for attention just to make a purchase. And just as...
by Marina Erulkar | Jan 1, 2018 | Analytics, Big Data, Critical Thinking, Customer Acquisition, Customer Growth, Customer Retention, Marketing Technology
Data is the rich foundation for customer intelligence. So much can be learned and applied to speed acquisition of the right customers, grow them to full potential, and retain valuable existing customers. All too often though, companies spend their time exactly where...
