by Marina Erulkar | Oct 4, 2020 | Customer Growth, Customer Journey, Customer Relationship, Revenue Growth
Logistics companies play an increasingly important role in ensuring that their customers’ customers (we’ll call them “End Customers”) are satisfied. By expanding their view of logistics customers, logistics companies can secure and grow revenue, scale, and gain vital...
by Marina Erulkar | May 3, 2020 | Customer Experience, Customer Intelligence, Customer Journey, Customer Mapping, Customer Optimization, Drive Revenue, Revenue Growth
To drive revenue growth, especially now, every company needs to understand how its customers interact, beginning with awareness, through repurchase, and when and where they may exit. If companies focus only on the milestones, they can’t effectively guide customers to...
by Marina Erulkar | Jul 4, 2019 | Big Data, Customer Acquisition, Customer Intelligence, Customer Journey, Revenue Acceleration, Revenue Growth
“The prospect just downloaded our content and the sales rep calls within a minute!” For his presentation, the speaker set a timer to prove the tactic’s speed. Calling in response to a content request is a slight improvement over guess work. Wherever the...
by Marina Erulkar | Aug 1, 2018 | Analytics, Big Data, Critical Thinking, Customer Journey, Customer Optimization
Data is not big, it is massive. It is generated from customer interactions, communications, and increasingly from IoT (the internet of things). Yet with data so common, confoundingly customers and their journeys are increasingly difficult to understand. Greater...
