by Marina Erulkar | Jun 4, 2016 | Analytics, Customer Intelligence, Customer Relationship, Process Efficiency
Technology supports the collection of data from a myriad of sources: websites, real life, social, on and on. That data has so much potential for improving our understanding of customers’ needs and their decision processes. Because of the opportunity to improve...
by Marina Erulkar | Jun 6, 2016 | Big Data, Customer Analytics, Customer Intelligence, Strategy
Of course, we are all talking about big data. And we should be: It promises precision, real-time targeting, improved engagement and acquisition, competitive advantage—and faster growth and greater revenue. To realize the full promise, however, we must admit that big...
by Marina Erulkar | Feb 7, 2016 | Big Data, Critical Thinking, Customer Analytics, Customer Intelligence, Marketing Technology, Strategy
I attended a software demo this week. The product required the input of prospect attributes and then captured the prescribed online behavior. Prospects demonstrating the defined behavior formed a new segment and could be marketed as a like group. The developer...
