by Marina Erulkar | Mar 5, 2017 | Analytics, Big Data, Customer Intelligence, Marketing, Strategy
“Everything comes back to Big Data.” This was a network security consultant’s conclusion. He was telling me about an international retailer’s data breach. The retailer had warnings that a breach was imminent. However, those warnings were lost among the millions of...
by Marina Erulkar | Feb 7, 2017 | Customer Intelligence, Marketing, Strategy
I spoke with a CMO recently who claimed that he and his team were experts at the new way of marketing technology. I was taken aback by the assertion. It’s not that I doubted him. But what matters is how prospects are buying. We necessarily must market to their needs...
by Marina Erulkar | Oct 1, 2016 | Customer Acquisition, Customer Analytics, Customer Intelligence, Increase Revenue, Marketing
Data is the raw material for deriving business and marketing intelligence. So much must go right to form that intelligence: ensuring that data is accurate, clean, complete, available, relevant, applicable, and actionable. And those are just table stakes. Actually...
