by Marina Erulkar | Jan 1, 2018 | Analytics, Big Data, Critical Thinking, Customer Acquisition, Customer Growth, Customer Retention, Marketing Technology
Data is the rich foundation for customer intelligence. So much can be learned and applied to speed acquisition of the right customers, grow them to full potential, and retain valuable existing customers. All too often though, companies spend their time exactly where...
by Marina Erulkar | Feb 7, 2016 | Big Data, Critical Thinking, Customer Analytics, Customer Intelligence, Marketing Technology, Strategy
I attended a software demo this week. The product required the input of prospect attributes and then captured the prescribed online behavior. Prospects demonstrating the defined behavior formed a new segment and could be marketed as a like group. The developer...
