More Productive, Less Busy: Growth Without Hiring.

I worked with a client that had an ambitious growth objective despite the challenges that were driving down revenue. They planned to hire to achieve needed growth. The strategy that I developed returned them to sustained growth without hiring. 

There was market demand for my client’s products and services, and the team was committed. 

However, the company operated with very little structure. Without adequate systems or processes, tasks and steps of varying significance were routinely reinvented and for no real reason. 

Team members compensated for absent systems so they were busy. However, they had only loosely defined roles and so they opted in and out of responsibilities leaving gaps and redundancies.  

Team members also created the same processes over and over. With no ownership, few developed any clear expertise so missteps were repeated. 

There was a flocking behavior: large numbers of people participated in solving even the simplest of challenges. 

Every effort was laborious, involved far too many people, and took longer than it should.

Success wasn’t understood so it wasn’t standardized. Or amplified. There was no iterative improvement.

And so revenue suffered.

Hiring Would have Increased Busyness, Not Growth.

Hiring would have increased busyness and compounded costs. It would not have fueled growth.

The strategy that I developed for them centered on achieving their ambitious growth without hiring. I engineered the strategy to achieve the goal—while efficiently scaling the company and deriving greater value from existing resources.

Here’s just one example: the client intended to hire to relieve an overtaxed team member.  

As part of my larger strategy, I included a recommendation to make the overextended team member more effective by streamlining the current process including digitizing key steps. 

The process realignment was a force multiplier. 

My client was saved from hiring an FTE, digitizing increased efficiency and measurability, and the team member could focus on their highest and best use.

Productive and Profitable Growth Without Hiring.

The path to a company’s growth is specific to each company: its environment, opportunities, challenges, resources, etc.

My company-specific strategy for this client captured and prioritized their various opportunities to grow, and scale as they did.

With the work plan that accompanied my strategy, I aligned and rationalized processes, ensuring that effort was intentional and productive.

The strategy that returned this company to substantial, profitable growth also empowered them to scale by relieving the team’s burden and their reliance on hiring for growth.

I devise strategies to achieve your company’s objectives, whether that’s:

✔️ Reach a growth objective (like doubling revenue)

✔️ Reverse a revenue dip or drop

✔️ Scale the company

✔️ Increase & speed customer acquisition, growth & renewal

✔️ All of the above

My strategies are effective because they’re specific to your business, your customers, and your circumstances, environment, and resources.

I pinpoint revenue opportunities & revenue leakage across your company. I often uncover new revenue sources in the process.

Then, I develop data-driven strategies that grow your revenue quickly, and as you progress to your larger goals.

For my clients, I quickly turn declining revenue into steady revenue growth.

Purposefully. Confidently. Effectively.

If you need a comprehensive strategy that factors current realities & directs you to grow predictable revenue, contact me.

Photo Credit: Fox.