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I so enjoyed my interview with Carol Roth for Entrepreneur.com.

Small businesses are in an enviable position to create competitive advantage from the data they generate. Most importantly, small businesses can respond nimbly to capture the newly-recognized opportunities that data can reveal.

Read on! I offer eight initial steps to set small business on the path to making the most of their data.

Would you like to discuss how to exploit data to grow revenue? Let’s talk! Set up a 30-minute phone conversation with Marina.