by Marina Erulkar | Mar 5, 2017 | Analytics, Big Data, Customer Intelligence, Marketing, Strategy
“Everything comes back to Big Data.” This was a network security consultant’s conclusion. He was telling me about an international retailer’s data breach. The retailer had warnings that a breach was imminent. However, those warnings were lost among the millions of...
by Marina Erulkar | Sep 4, 2016 | Analytics, Customer Intelligence, Customer Segmentation
For some of us, extracting intelligence from “big data” has been a practice for decades or more. We simply didn’t have a convenient buzzy term for it. What hasn’t changed over that time is the necessity to extract meaningful, actionable intelligence and apply it to...
by Marina Erulkar | Aug 1, 2016 | Analytics, Customer Analytics, Customer Intelligence, Small Business
I had a great conversation with Barry Moltz for Business Insanity Talk Radio, a show on Chicago radio station WIND. Check out our interview to hear about the advantage that small businesses can create when they effectively harness the power of their data. We are...
by Marina Erulkar | Jun 4, 2016 | Analytics, Customer Intelligence, Customer Relationship, Process Efficiency
Technology supports the collection of data from a myriad of sources: websites, real life, social, on and on. That data has so much potential for improving our understanding of customers’ needs and their decision processes. Because of the opportunity to improve...
