by Marina Erulkar | Aug 1, 2018 | Analytics, Big Data, Critical Thinking, Customer Journey, Customer Optimization
Data is not big, it is massive. It is generated from customer interactions, communications, and increasingly from IoT (the internet of things). Yet with data so common, confoundingly customers and their journeys are increasingly difficult to understand. Greater...
by Marina Erulkar | Feb 3, 2018 | Analytics, Big Data, Critical Thinking, Customer Experience, Customer Relationship, Strategy
In a recent interview, I was asked if I’d ever witnessed a situation where customer data was used in an invasive manner. My response was bigger than the answer I provided. We all hear about Big Data. Data is collected from digital interactions and increasingly, with...
by Marina Erulkar | Jan 1, 2018 | Analytics, Big Data, Critical Thinking, Customer Acquisition, Customer Growth, Customer Retention, Marketing Technology
Data is the rich foundation for customer intelligence. So much can be learned and applied to speed acquisition of the right customers, grow them to full potential, and retain valuable existing customers. All too often though, companies spend their time exactly where...
by Marina Erulkar | Jan 3, 2018 | Analytics, Artificial Intelligence, Big Data, Critical Thinking, Data Analytics
There are great expectations for the valuable applications that artificial intelligence (AI) could have in attracting, acquiring, and growing customers. We should be excited: the potential for recognizing customers’ true interest real-time and then immediately...
by Marina Erulkar | Jul 4, 2016 | Critical Thinking, Customer Analytics, Increase Revenue, Small Business
I so enjoyed my interview with Carol Roth for Entrepreneur.com. Small businesses are in an enviable position to create competitive advantage from the data they generate. Most importantly, small businesses can respond nimbly to capture the newly-recognized...
by Marina Erulkar | Feb 7, 2016 | Big Data, Critical Thinking, Customer Analytics, Customer Intelligence, Marketing Technology, Strategy
I attended a software demo this week. The product required the input of prospect attributes and then captured the prescribed online behavior. Prospects demonstrating the defined behavior formed a new segment and could be marketed as a like group. The developer...
