by Marina Erulkar | Jun 2, 2017 | Customer Intelligence, Customer Optimization, Customer Relationship, Customer Segmentation, Increase Revenue
Forrester offered a splashy prediction recently: The End of Advertising! The more significant statement followed the comma: the “beginning” of customer relationships. Not to split hairs here, but there was a time when companies routinely engaged in CRM (Customer...
by Marina Erulkar | Mar 5, 2017 | Analytics, Big Data, Customer Intelligence, Marketing, Strategy
“Everything comes back to Big Data.” This was a network security consultant’s conclusion. He was telling me about an international retailer’s data breach. The retailer had warnings that a breach was imminent. However, those warnings were lost among the millions of...
by Marina Erulkar | Feb 7, 2017 | Customer Intelligence, Marketing, Strategy
I spoke with a CMO recently who claimed that he and his team were experts at the new way of marketing technology. I was taken aback by the assertion. It’s not that I doubted him. But what matters is how prospects are buying. We necessarily must market to their needs...
by Marina Erulkar | Oct 1, 2016 | Customer Acquisition, Customer Analytics, Customer Intelligence, Increase Revenue, Marketing
Data is the raw material for deriving business and marketing intelligence. So much must go right to form that intelligence: ensuring that data is accurate, clean, complete, available, relevant, applicable, and actionable. And those are just table stakes. Actually...
by Marina Erulkar | Sep 4, 2016 | Analytics, Customer Intelligence, Customer Segmentation
For some of us, extracting intelligence from “big data” has been a practice for decades or more. We simply didn’t have a convenient buzzy term for it. What hasn’t changed over that time is the necessity to extract meaningful, actionable intelligence and apply it to...
by Marina Erulkar | Aug 1, 2016 | Analytics, Customer Analytics, Customer Intelligence, Small Business
I had a great conversation with Barry Moltz for Business Insanity Talk Radio, a show on Chicago radio station WIND. Check out our interview to hear about the advantage that small businesses can create when they effectively harness the power of their data. We are...
