by Marina Erulkar | Apr 4, 2020 | Revenue Acceleration, Revenue Growth, Strategy
There are moves that every company should consider now to drive revenue—even growth—when it’s not business as usual, even amidst so much uncertainty about COVID-19, and how it impacts us personally and professionally. This is not the time for inaction. It’s not the...
by Marina Erulkar | Oct 4, 2019 | Revenue Acceleration, Revenue Growth, Sales & Marketing Alignment
Capulets and Montagues. Frazier and Ali. The Resistance and The Empire. As with all rivalries, one must lose for the other to win. The winner can then further their agenda, whether it’s financial gain or galactic rule. However, even when there’s no overt rivalry,...
by Marina Erulkar | Jul 4, 2019 | Big Data, Customer Acquisition, Customer Intelligence, Customer Journey, Revenue Acceleration, Revenue Growth
“The prospect just downloaded our content and the sales rep calls within a minute!” For his presentation, the speaker set a timer to prove the tactic’s speed. Calling in response to a content request is a slight improvement over guess work. Wherever the...
by Marina Erulkar | May 5, 2019 | Customer Acquisition, Onboarding, Revenue Acceleration, Revenue Growth
Companies rightly place importance on acquiring new customers. But when that focus is exclusively on the first sale, companies can miss the far more profitable opportunities that should follow from supportive customer onboarding. Customer onboarding is the valuable...
