by Marina Erulkar | Jan 3, 2023 | Company Growth, Revenue Growth, Strategy
I worked with a client that had an ambitious growth objective despite the challenges that were driving down revenue. They planned to hire to achieve needed growth. The strategy that I developed returned them to sustained growth without hiring. There was market demand...
by Marina Erulkar | Jan 5, 2022 | Revenue Growth, Strategy
When executives are challenged to grow their companies, or if they need to address stalled or declining revenue, they need the right growth strategy: one that fits. A fitting strategy is specific to their company and where it finds itself. It factors important...
by Marina Erulkar | Jul 4, 2021 | Revenue Growth, Strategy
Companies often find themselves with stalled or declining revenue after a period of robust growth. It’s almost inevitable. The very growth those companies enjoyed is indeed what can drive them headlong into revenue-shrinking obstacles. A company’s growth can overwhelm...
by Marina Erulkar | Oct 4, 2020 | Customer Growth, Customer Journey, Customer Relationship, Revenue Growth
Logistics companies play an increasingly important role in ensuring that their customers’ customers (we’ll call them “End Customers”) are satisfied. By expanding their view of logistics customers, logistics companies can secure and grow revenue, scale, and gain vital...
by Marina Erulkar | May 3, 2020 | Customer Experience, Customer Intelligence, Customer Journey, Customer Mapping, Customer Optimization, Drive Revenue, Revenue Growth
To drive revenue growth, especially now, every company needs to understand how its customers interact, beginning with awareness, through repurchase, and when and where they may exit. If companies focus only on the milestones, they can’t effectively guide customers to...
by Marina Erulkar | Apr 4, 2020 | Revenue Acceleration, Revenue Growth, Strategy
There are moves that every company should consider now to drive revenue—even growth—when it’s not business as usual, even amidst so much uncertainty about COVID-19, and how it impacts us personally and professionally. This is not the time for inaction. It’s not the...
