by Marina Erulkar | Jan 3, 2023 | Company Growth, Revenue Growth, Strategy
I worked with a client that had an ambitious growth objective despite the challenges that were driving down revenue. They planned to hire to achieve needed growth. The strategy that I developed returned them to sustained growth without hiring. There was market demand...
by Marina Erulkar | Jan 5, 2022 | Revenue Growth, Strategy
When executives are challenged to grow their companies, or if they need to address stalled or declining revenue, they need the right growth strategy: one that fits. A fitting strategy is specific to their company and where it finds itself. It factors important...
by Marina Erulkar | Jul 4, 2021 | Revenue Growth, Strategy
Companies often find themselves with stalled or declining revenue after a period of robust growth. It’s almost inevitable. The very growth those companies enjoyed is indeed what can drive them headlong into revenue-shrinking obstacles. A company’s growth can overwhelm...
by Marina Erulkar | Apr 4, 2020 | Revenue Acceleration, Revenue Growth, Strategy
There are moves that every company should consider now to drive revenue—even growth—when it’s not business as usual, even amidst so much uncertainty about COVID-19, and how it impacts us personally and professionally. This is not the time for inaction. It’s not the...
by Marina Erulkar | Aug 3, 2018 | Customer Acquisition, Customer Analytics, Customer Intelligence, Customer Optimization, Customer Relationship, Increase Revenue, Strategy
Often companies focus on driving that first transaction to acquire customers. They should. Those new customers bring incremental revenue. However, companies must remember that customer acquisition is only the beginning of what should be long and profitable customer...
by Marina Erulkar | Jul 5, 2018 | Analytics, Customer Growth, Customer Intelligence, Increase Revenue, Strategy
Companies often experience explosive growth at their launch or with a new product. They address a big unmet need, and customers quickly recognize the value. It’s as if customers hold money in the air, clamoring for attention just to make a purchase. And just as...
