by Marina Erulkar | Aug 3, 2018 | Customer Acquisition, Customer Analytics, Customer Intelligence, Customer Optimization, Customer Relationship, Increase Revenue, Strategy
Often companies focus on driving that first transaction to acquire customers. They should. Those new customers bring incremental revenue. However, companies must remember that customer acquisition is only the beginning of what should be long and profitable customer...
by Marina Erulkar | Nov 2, 2017 | Analytics, Big Data, Customer Analytics, Customer Relationship, Scale Your Business, Small Business, Strategy
“If it moves, it’s measured!” That was the directive from the CEO of an insurance company I worked with years ago. They were changing their business model from agents who sold solely on price. My client’s offering was commoditized, and their margins were squeezed in...
by Marina Erulkar | Oct 1, 2016 | Customer Acquisition, Customer Analytics, Customer Intelligence, Increase Revenue, Marketing
Data is the raw material for deriving business and marketing intelligence. So much must go right to form that intelligence: ensuring that data is accurate, clean, complete, available, relevant, applicable, and actionable. And those are just table stakes. Actually...
by Marina Erulkar | Aug 1, 2016 | Analytics, Customer Analytics, Customer Intelligence, Small Business
I had a great conversation with Barry Moltz for Business Insanity Talk Radio, a show on Chicago radio station WIND. Check out our interview to hear about the advantage that small businesses can create when they effectively harness the power of their data. We are...
by Marina Erulkar | Jul 4, 2016 | Critical Thinking, Customer Analytics, Increase Revenue, Small Business
I so enjoyed my interview with Carol Roth for Entrepreneur.com. Small businesses are in an enviable position to create competitive advantage from the data they generate. Most importantly, small businesses can respond nimbly to capture the newly-recognized...
by Marina Erulkar | Jun 6, 2016 | Big Data, Customer Analytics, Customer Intelligence, Strategy
Of course, we are all talking about big data. And we should be: It promises precision, real-time targeting, improved engagement and acquisition, competitive advantage—and faster growth and greater revenue. To realize the full promise, however, we must admit that big...
