by Marina Erulkar | Dec 1, 2018 | Cost Efficiency, Revenue Growth, Scale Your Business
Companies often select solutions to solve a problem, or streamline operations, or unburden team members. If these solutions aren’t chosen with a full understanding of the problem(s)—and often the root cause(s)—companies can find themselves with point solutions. Point...
by Marina Erulkar | Nov 2, 2017 | Analytics, Big Data, Customer Analytics, Customer Relationship, Scale Your Business, Small Business, Strategy
“If it moves, it’s measured!” That was the directive from the CEO of an insurance company I worked with years ago. They were changing their business model from agents who sold solely on price. My client’s offering was commoditized, and their margins were squeezed in...
