by Marina Erulkar | Nov 2, 2017 | Analytics, Big Data, Customer Analytics, Customer Relationship, Scale Your Business, Small Business, Strategy
“If it moves, it’s measured!” That was the directive from the CEO of an insurance company I worked with years ago. They were changing their business model from agents who sold solely on price. My client’s offering was commoditized, and their margins were squeezed in...
by Marina Erulkar | Aug 1, 2016 | Analytics, Customer Analytics, Customer Intelligence, Small Business
I had a great conversation with Barry Moltz for Business Insanity Talk Radio, a show on Chicago radio station WIND. Check out our interview to hear about the advantage that small businesses can create when they effectively harness the power of their data. We are...
by Marina Erulkar | Jul 4, 2016 | Critical Thinking, Customer Analytics, Increase Revenue, Small Business
I so enjoyed my interview with Carol Roth for Entrepreneur.com. Small businesses are in an enviable position to create competitive advantage from the data they generate. Most importantly, small businesses can respond nimbly to capture the newly-recognized...
