The strategy that achieves one company’s growth objectives can upend another. It’s necessary to factor the variables that are specific to each company to devise the fitting strategy to fuel its growth.
Here’s an example: two clients had the same growth objective.
Their situations, however, were different: the first struggled with shrinking demand, while the second struggled to capture growing demand.
There were other factors to consider: different levels of urgency, and budgets, and operations, and resources….
The strategies that achieved both clients’ objectives necessarily had to be specific to their particular situations.
The market expansion strategy that drove demand and growth—and achieved the first client’s objectives—was successful because it extended their product-market fit.
The strategy that achieved the second client’s objectives included methods and digitization to recognize and efficiently amplify the success that had been beyond their reach.
The strategy that drove the first client’s success would have increased the second client’s challenges.
There was no silver bullet either: hiring, or technology, or any other template or point solution could not have achieved their growth objectives.
I create company-specific growth strategy that’s engineered to achieve your objectives, to meet you where you are, and grow and scale your company. My clients quickly realize greater, more sustainable, more profitable growth.
About Marina Erulkar
I devise strategies to achieve your company’s objectives, whether that’s:
✔️ Reach a growth objective (like doubling revenue)
✔️ Reverse a revenue dip or drop
✔️ Scale the company
✔️ Increase & speed customer acquisition, growth & renewal
✔️ All of the above
My strategies are effective because they’re specific to your business, your customers, and your circumstances, environment, and resources.
I pinpoint revenue opportunities & revenue leakage across your company. I often uncover new revenue sources in the process.
Then, I develop data-driven strategies that grow your revenue quickly, and as you progress to your larger goals.
For my clients, I quickly turn declining revenue into steady revenue growth.
Purposefully. Confidently. Effectively.
If you need a comprehensive strategy that factors current realities & directs you to grow predictable revenue, contact me.
We’ll schedule a call to see if I can help.
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